When Instagram took off in 2010, it became the new marketing home of many specialty brands across the globe. The platform’s focus on visuals made it the perfect medium for these businesses. Most of them cater to very specific audiences who respond to a particular look, feel, and voice. Deviate from that branding, and you risk alienating your loyal followers. Nanny Rose—a local bath, body, and wellness brand that promotes self-care rituals—had the same set of challenges.
Nanny Rose’s branding evolved organically over 8 years of creating DIY social media posts, joining relevant communities and exhibits, and connecting with similar brands. It established a loyal, albeit small, following of successful, independent women between 30 to 50 years old.
But, it stopped growing. The owner, Ms. Mandy Del Rosario, needed help to clarify the brand strategy, set business goals, and constantly publish valuable content—while staying consistent with the needs and taste of its niche market.
After exhaustive immersion, research, testing, and collaboration with the client, we came up with the #SundayLifestyle brand strategy.
This strategy represents the quality of life and feelings of happiness and contentment evoked by our audience’s Sunday rituals—engaging in self-care activities while catching up on some reading and sipping tea, surrounded by the soothing scent of special candles.
From our writing to custom photography, every piece of content published must conjure emotions consistent with the #SundayLifestyle strategy.