While most marketing frameworks tend to end at the purchase, the flywheel challenges this perception by showing that marketing is a cyclical process. This article discusses how it works, when to use it, and what differentiates it from other strategies.

The BoFu (bottom-of-the-funnel) is where you close the deal. The goal is to convert leads into customers, thereby increasing sales. You must guide your prospects in making their final decision, transitioning your tactics from inbound marketing to sales. We share tactics you can do right now to encourage purchases and the BoFu Dos and Don’ts.

When planning anything, we emphasize the first and the last step: the initial action and the expected outcome. We see this pattern in funnels. Many marketers focus on the top and bottom of their funnels, not giving the middle segment the same love.

There are two goals: promote brand awareness to a target audience and generate quality leads that can convert into high-paying customers later on.

But what are the key things to remember to make them notice your brand? Let’s look into the inner workings of the top funnel.

Slick TikTok videos, top-tier posters, tear-jerking blogs, cute dog photos—you name it! All are locked and loaded in your content calendar, waiting to be published.

Marketing is a fairyland for the curious.

That's how my mentor sees the art of marketing: an industry that never runs out of wonders. Yet it can also be a dizzying rabbit hole of trends and techniques. There's always a new app, a hot and trending tactic, or an algorithmic update that can be so stressful to keep up with!

You know he can paint a landscape in under 30 minutes. Now you’ll learn how he shone brightly in a saturated market (and how you can too).

We've been doing social media all wrong. So don’t make the same mistake: try these Instagram engagement tactics instead.

By targeting everyone, we expect to open the floodgates of opportunity. We picture lines forming outside our store and our phones ringing non-stop. In truth, being vague about our target market will lose us the opportunity to attract the right kind of people.

Though fear is a powerful motivator, it might not always be enough to foster customer loyalty. Explore how hope can help you encourage repeat purchases and serve customers better.

Growing or launching a wellness business? Get inspired by how these local businesses pulled it off in the course of Covid-19.

As marketers, we often get too close to the problem and too enamored with the craft that we fail to see the big picture. We ask the wrong questions. We forget—or haven't learned—the real purpose of marketing. Yet, that is the key to generating tangible results in our work: go back to first principles and learn what marketing truly is.